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@krishan mohan i think at board side Ethernet is not up, please use below command to assign ipaddress to board(if you are connecting Ethernet cable from router to board):
udhcpc eth0
can you ping your host PC ipaddress from rugged board?
Please follow below link to flash the NOR using tftp:
using tftp we can flash the NOR in rugged board a5d2x. is tftp setup is done in your pc?